Vocabulary

Chapter Vocabulary

=Chapter 1 Defining Hospitality and tourism =

Section 1.1


 * Hospitality industry
 * Bed-and Breakfasts (B&Bs)
 * Tourism industry
 * Service
 * Variables
 * Perishability
 * Intangibility
 * Changeability

Section 1.2


 * Diversity
 * Ecotourism
 * Market Segments

=Chapter 2 Economics and the Impact of Tourism =

Section 2.1


 * Infrastructure
 * Economic multiplier
 * Leakage
 * Globalization
 * Sustainable Tourism
 * Aesthetic Pollution
 * Ventures
 * Dependable

Section 2.2


 * Business Travel
 * Meeting and incentive travel
 * Meeting Planner
 * VFR Travel
 * Leisure Travel
 * Maslow’s hierarchy of needs

=Chapter 3 Restaurants =

Section 3.1


 * Commercial Site
 * On-site facility
 * Full-service Restaurant
 * Quick-service restaurant (QSR)
 * Chain
 * Franchise

Section 3.2

= =
 * Front of the house
 * Back of the house
 * Production
 * Return on investment (ROI)

= **Chapter 4 The Hotel Business** =

Section 4.1


 * Transient Guest
 * Meal plan
 * Yield management
 * Average daily rate (ADR)
 * Occupancy percentage (OCC%)
 * Revenue per available room (revPAR)

Section 4.2


 * Front of the house (lodging)
 * Back of the house (lodging)
 * Night auditor
 * Guest service agent (GSA)
 * Guest or uniformed services
 * Concierge

= **Chapter 5 The Tourism Business** =

Section 5.1


 * Disposable income
 * Niche Market
 * Package Tour
 * Charter Tour
 * Customized Tour

Section 5.2


 * Hub-and-spoke system
 * Frequent-flyer program
 * Amtrak
 * Windjammer

= **Chapter 6 Destination Marketing** =

Section 6.1


 * Destination
 * Destination Marketing
 * Seasonality
 * Resort
 * Destination resort

Section 6.2


 * Intermediary
 * Commission
 * Channel of Distribution
 * Convention and visitors bureau (CVB)

= **Chapter 7 Sports, Events and Entertainment** =

Section 7.1


 * Amateur Sports
 * Paralympics
 * Commercial recreation
 * Public recreation
 * Therapeutic recreation

Section 7.2


 * Mega-event
 * Hallmark event
 * Consumer show
 * Performing arts

= **Chapter 8 The Marketing Environment** =

Section 8.1


 * Marketing
 * Distribution
 * Marketing Concept
 * Target Market
 * Marketing Mix
 * Utility

Section 8.2


 * Marketing plan
 * Mission
 * Marketing environment
 * Demographics
 * Goal
 * Objectives

= **Chapter 10 Designing products** =

Section 10.1


 * Products
 * Core Products
 * Facilitating Products
 * Supporting Products
 * Products Mix

Section 10.2


 * Product Life Cycle
 * Customer Satisfaction
 * Customer Loyalty
 * Relationship Marketing

= **Chapter 13 Promoting Hospitality & Tourism** =

Section 13.1


 * Promotion
 * Promotional mix
 * Advertising
 * Promotional advertising
 * Institutional advertising
 * Direct mail
 * AIDA model

Section 13.2


 * Public Relations
 * Publicity
 * Press Release

Vocabulary Review Strategies Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6
 * Word Wheel
 * [[file:Word Wheel Sample.docx]]
 * [[file:Word Wheel.docx]]
 * Vocabulary Frames
 * Vocabulary Toss
 * Word Wheel or Kahoot
 * Pictionary
 * Story/Music - write a short story or musical lyrics sing the vocab words

Chapter 7 Chapter 8
 * Comic Strips
 * Google Presentation